Case Studies

Fleet Financial Group
Uses CART® to understand customer characteristics and habits

Pfizer, Inc.
Enlists CART® to score male erectile dysfunction diagnostic test

Teradata Center for CRM at Duke Competition
Predicts customer churn with TreeNet®

Critical Outcome Technologies
Uses CART® and MARS® to predict which molecular structures are effective against HIV (From August 2000 issue of PCAI Magazine)

Real Jardin Botanico, Spain
Uses CART® and MARS® to compare the statistical methods commonly used in predictive modeling